Felling Town Centre
Reeves & Co. are acting on behalf of The Helmsley Group and The Felling Syndicate to aid with proposed plans that will see a transformation of Felling Town Centre. This page has been set up to provide interested parties with a platform to view the proposals and to make comments on the development. Additionally updates will be provided by the developer in the ‘comments’ section at the bottom of this page
SUMMARY
The proposals will see total demolition of the existing Felling Shopping Centre to make was for a new Supermarket and a brand new parade of retail units. The scheme will be built in two stages with the new parade being constructed while the current one remains in situ until such a time as the tenants can be relocated across to the new scheme.
The proposals will see an increased footfall to Felling Town Centre and are expected to be the first step in a major scheme of regeneration for the area which has suffered from a lack of investment over recent years. Reeves and Co. are assisting in relocating the
tenants from the existing parade into the newly proposed scheme as well as dealing with enquiries from other potential tenants.
ANTICIPATED TIMING
Planning application – 20th January 2012 – SUBMITTED Planning approval - March 2012 Start on site – February 2013 Completion – November 2013DESIGN PROSAL
The proposals will see the scheme facing towards Victoria Square (The main Town Square), this proposals will include a scope of re-modelling of Victoria Square to make it more visually and practically appealing. The orientation of the scheme and the car parking will encourage customers towards Felling High Street and provide the catalyst for regeneration
INDICATIVE PLANS
Plan – As existing Elevations – As existing Plan – As proposed Elevations – As proposedProposed view from Outside the Bingo Hall, looking towards Booth Street (Click image to enlarge)
Proposed view from Crowhall Lane towards Booth Street (Click image to enlarge)
COMMENTS
Please leave any comments on the below form, or contact us directly on 01904 682800 / info@reevesandco.com


Thank you to everybody who attended the public consultation on 19th and 20th October at Felling Shopping Parade. Over 1,000 made the effort and the responses and comments recieved are invaluable to us. We were pleased to see that the response was generally very positive, we are looking at addressing a number of the concerns and issues that were raised by local residents and will be updating again in due course. If you wish to make any further comments please do so on his site or contact us directly on 01904 682800 / info@reevesandco.com
Regards,
Max Reeves
Link to a press release regarding the proposals at Felling:
http://www.gateshead.gov.uk/Council%20and%20Democracy/news/News%20Articles/PublicconsultationonmajorimprovementsforFelling.aspx
We are seeking local residents thoughts on what they would like to see happen to Victoria Square. Please add any ideas? Many comments were recieved from the public consultation that the Square could be returned to its original form before the planters were added? – All thoughts welcome
I welcome the plans, a bright vibrant new Felling Square. I agree with removing the planters as they can be welcome during the summer months but cluttered during the winter months. I’d like to see more open space in the centre of felling so maybe good quality paving with some form of pavement lighting feature to make the area feel safe and secure.
I also wondered after looking at the plans, there seems to be a lot less stores in the square development at this stage than currently exist, are there plans for a phase 2 to include the area where the former Kwiksave and empty shops currently lie?
will there be more career opportunities for local residents?
D – We are currently working on the design for Victoria Sq. with Gateshead Council, your comments are appreciated and I will pass these forward.
The intention of the scheme is to provide a catalyst for further regeneration in Felling. We (as the developer) have no control over the former Kwiksave site/High steet althrough we are exploring another large site within Felling for improvement.
Max
Anonymous – It is predicted there will be a significantly increased number of jobs created from the development. the present Shopping parade employes approx 59 full time equivalent jobs, the proposed development will be approx. 172.
Max
Thanks for your comments Max, it is good to hear about further opportunities being investigated and look forward to hearing more about that as things progress.
I also wondered whether I would be right in assuming the supermarket in question is to be an Asda? my attention to detail noticed that on the plans the supermarket has a George stockroom, which of course is the Asda clothing brand.
D – We cannot at the moment announce who the supermarket operator is, we hope to be able to do this shortly – Please treat the plans as indiciative for the time being.
Max
what will hapen to the staff in the co-op will they get first choice of the jobs in the new supermarket
Hi Mark, my understanding is employment opportunities will go to local people so I am assuming that staff from the Co-Op (assuming they are not relocating as part of the development) will be able to apply for any vacancies at any of the stores! Personal experience of the Co-Op though is they look after there employees!
it was in the local paper yesturday and thr radio that it is asda that has got the store
After some delay we are pleased to confirm the planning application was submitted last week. Details are available to view on the Gateshead Council website. All going to plan the development is due to commence January 2013. Regards, Max
it would be very helpful if there was a link thank you
As requested Anonymous: Copy the folowing into your searchbar to link to the Gateshead Council planning page:
http://public.gateshead.gov.uk/online-applications/applicationDetails.do?activeTab=summary&keyVal=LY3V8MHK3Y000
Alternatively the reference is: DC/12/00080/FUL
Regards,
Max
that is all very well but until someone does something about the awful public houses in the felling, it will never be what it used to be, a nice friendly place to live where people knew each other and cared. It is not new building’s that make a community they have even closed one of our best schools, sad that people do not know what is important anymore..
is it going to be asda or morrisons there.
I’d love a Morrisons but have a hunch it will be an Asda!
hope it will be an morrisons lyk
hope it willbe an morrisons lyk